Simplifying AgriTech & FinTech
for Canadian Farmers

Business Analyst (UX/UI) • Fall 2024

Redefining core workflows in FCC’s AgExpert Field & Accounting SaaS tools —bridging business needs and user challenges to enhance adoption and task success rates.

Built new pharmacy management system for Shoppers Drug Mart

Senior Product Designer • Winter 2022

Built scalable pattern library and redesigned pharmacy workflows used across 1300+ stores—improving performance, and regional flexibility for 210,000+ internal users.

Optimized sales campaign creation for a programmatic advertising tool

Senior Product Designer • Winter 2024

Optimized campaign creation flow by refining audience targeting, bidding controls, and performance tracking
—enabling advertisers to launch smarter, goal-driven campaigns.

Revamped mobile banking app for HSBC Canada

Senior Product Designer • Fall 2020

Improved the customer mobile banking experience by enhancing service flows, localization, and accessibility—delivering intuitive UI for millions of users across Canada.

Optimized report management experience

Product Designer • Fall 2019

Simplified healthcare report access and navigation for patients and staff—reducing errors, speeding up workflows across desktop and mobile-responsive web apps.

Restructured Information Architecture of logistics tool

UX Designer • Fall 2018

Simplified healthcare report access and navigation for patients and staff—reducing errors, speeding up workflows across desktop and mobile-responsive web apps.

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